Cellar Door Manager - Maxwell Wines

Maxwell Wines
Corner of Olivers & Chalk Hill Roads
McLaren Vale, SA 5171
08 83238200 (Main Phone)
Application Closing Date
Manages Others
Experience Required
From $65,000 To $75,000
Per Year    
Employment Type
Work Schedule
Full Time - Permanent
Light Domestic Travel
Job Description
Maxwell Wines is looking for the right person to join our passionate team to manage the Maxwell cellar door and deliver a range of high-quality tasting and wine-tourism experiences. Previous experience in a similar role is preferred, however a highly experienced and ambitious cellar door, hospitality, or tourism professional, ready to take the next step into management will also be considered.

Maxwell Wines, Est 1979, is a family-owned and operated, award-winning cellar door & restaurant with the winery viewable from the tasting room and surrounded by our ‘certified’ sustainable vineyards. The Maxwell team have established a reputation over many years for offering exceptional food and wine experiences. We have recently been awarded in the 2021 Gourmet Traveller Cellar Door Awards & were named Great Wine Capitals Best Winery Restaurant.

Maxwell offers a hosted, seated tasting experience which allows for a more in-depth, premium and personal experience for guests.
The Cellar Door Manager is a key member of our team and plays a creative role in further developing the tasting experience.
With a century-old limestone cave, estate vineyards and picnic grounds including a hedge maze the tasting Experience can extend beyond the cellar door.


As the Cellar Door Manager you will play a hands-on role in overseeing and developing the tasting and wine-tourism experience at Maxwell Wines. Working collaboratively with the Restaurant Manager, Direct Sales Manager and Marketing to achieve our strategic goals that you get to help establish.

This role requires you to actively seek new partnerships with 3rd party tourism resellers and local tourism business, as well as utilizing the Rezdy booking system and our strong working relationships with SATC and other tourism bodies.
Most importantly you will be able to lead by example in demonstrating exceptional customer service, further elevating our customer experience across our wine tastings and food and wine tourism products.

As well as managing the day to day operation and administration requirements of cellar door, the Cellar Door Manager plays a key role in developing and executing the businesses Direct to Customer strategies including designing new tourism and tasting offerings, wine club growth and developing new cellar door events, as well as assisting in the hosting of wine club events.

This position will suit someone with previous experience in a similar role, however a highly experienced and ambitious cellar door or hospitality professional ready to take the next step into management could also be considered. We are looking for proven sales abilities as well as a passion for wine and food.

We're looking for someone with a keen attention to detail and good administration and time management skills.
This a full-time position that includes weekends, public holidays, and some out of hours work and light travel.
A competitive salary, relative to experience, along with a wine allowance will be offered to the right candidate.

Applications close on 14th June 2022.

Job Requirements
Key competencies:

• Experience managing a team (preferably in a hospitality, tourism or cellar door environment)
• Ability to train and motivate staff to deliver exceptional customer experiences and meet sales targets
• Experience with Wine Club recruitment
• Strong wine knowledge
• High standard of personal presentation and communication skills.
• Basic IT skills (Outlook, Microsoft Office)
• Strong time management, organisational and administration skills
• Stock control
• Ability to assist in the organisation and management of functions and events
• Experience working with Rezdy and CRM systems or databases would be advantageous.

Applicants must have Australian citizenship/residency or a valid Australian work visa.

Please forward a copy of your CV and cover letter via email using the 'APPLY FOR JOB’ link above.

Employer Contact Information
Maxwell Wines
Corner of Olivers & Chalk Hill Roads
McLaren Vale SA 5171
Family owned since 1979, Maxwell Wines is found in the heart of the McLaren Vale wine district in South Australia.

A premium boutique producer, the Maxwell Winery is surrounded by estate vineyards growing the varieties of Grenache, Shiraz, Cabernet Sauvignon, Fiano, Grenache Blanc, Mataro, Monte and more.

The family has also produced the famous Maxwell Mead honey wine for almost 50 years.

View Count 1,037