Cellar Door Manager - Maxwell Wines

Maxwell Wines
19 Olivers Road
McLaren Vale, SA 5171
08 83238200 (Main Phone)
Application Closing Date
Experience Required
Employment Type
Work Schedule
Full Time - Permanent
Light Domestic Travel
Job Description
A bit about you and the role:
We’re wanting to welcome a Cellar Door Manager with a passion for wine and driven to lead a small team to be their best professional selves and achieve the business goals by offering personalised and exceptional food and wine experiences for our guests.
As the Cellar Door Manager, you are responsible for the daily operation, development, and refinement of the Maxwell Cellar Door experiences, in line with the strategic direction of the business, working closely with the acclaimed Maxwell Restaurant team to deliver a seamless food and wine experience.

Your core responsibilities focus on delivering industry-leading customer service, driving sales and wine club recruitment, and recruiting, training, and developing a highly proficient Cellar Door team and role modelling the leadership behaviours that create a high performing, engaged culture.

You have the following key areas of responsibility:
• People & Culture
• Customer Experience
• Cellar Door Sales & Wine Club Recruitment
• Operational Excellence
• Brand Representation
• Internal Communications

By being an effective leader, you will optimise the cellar door sales team as well as support the restaurant team to achieve our sales and club recruitment goals.
As a natural for developing relationships, you will build strong relationships with our existing members who frequent the cellar door and restaurant along with establishing a quick rapport with first time visitors and other VIP guests.

Culture is an integral part to the Maxwell business and we’re looking for the right person to join the team. As a result orientated person you will be driven for success with a can-do attitude. Like us, you are accountable, work hard and are proud of what you do but always remain accessible, grounded and with a high level of humility. We are committed to operating a sustainable business with minimal impact to the environment. We are all conscious and responsible for being safe and sensible both at work and in our personal lives.
The role can be FT or Part Time to allow some flexibility to suit the work/life requirements of the successful applicant. Though the role is solely based in McLaren Vale with a minimal level of travel required.

A bit about us:
Maxwell Wines, Est 1979, is a family-owned and operated business. It’s made up of an award-winning cellar door & fine dining restaurant. All the wine production is done onsite with the winery viewable from the tasting room. The winery and offices are surrounded by the estate vineyards. The winery and vineyards are ‘certified’ sustainable, and the business is pushing towards carbon neutrality.
The Maxwell team has established a reputation over many years for offering exceptional food and wine experiences. In 2024 we received a Gourmet Traveller Best Destination Dining Nomination and have been named Great Wine Capitals Best Winery Restaurant, 2021 Gourmet Traveller Cellar Door Awards and Best Regional Restaurant of 2023.
With all these elements, the successful applicant will have the opportunity to utilise these experiences as tools to help showcase the brand and foster relationships with new and existing clients.

Job Requirements
- Proven record of success in sales management and team-leading within the wine industry or related field.
- Excellent knowledge of the Australian wine industry, including key players in the tourism industry, familiar with tourism distribution channels, and market dynamics.
- Desire to keep up with best practices and competitive landscape
- Ability to present to consumer audiences as a brand ambassador
- Ability to work at least one day on the weekend

NICE TO HAVES (one or combination of the below):
- Project or event management experience: keep internal projects and sales activities, and external resources on time and on budget
- Tertiary qualifications in Business Administration, Marketing or a related discipline are desirable.
- Knowledge of the certain international wine markets, including key players, distribution channels, and market dynamics.
- Email marketing / Wine club management
- WSET level 3 or diploma

A competitive salary, relative to experience and agreed standard days, along with a wine allowance and other benefits will be offered to the right candidate.
This role is very important to the growth of the Maxwell business. With exposure to many aspects of the day to day operations and the strategic direction, the successful candidate will have the opportunity to grow and develop with the business.

Please apply online including a cover letter and resume. Please let us know any specifics in your cover letter such as;
• Explain your skills and experience in the Wine or Hospitality industry making reference to any of the desired skillsets (as above)
• What's your expected annual full time base salary excluding super?
• If you are looking for FT or PT and if you are looking for certain flexible working arrangements, what flexibilities are you looking for?
• How much notice are you required to give your current employer?

Applications Close 23rd July unless the position is filled prior

Employer Contact Information
Maxwell Wines
19 Olivers Road
McLaren Vale SA 5171
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Established in 1979, family owned Maxwell Wines, with its ninety acre estate vineyard, has built a reputation for producing hand made, rich and robust reds that combine exquisite fruit quality with structure and finesse. Located in the world-famous McLaren Vale wine district in South Australia, the winery and vineyards benefit from one of the most favourable sites in the region, providing the wines with a unique expression of the acclaimed McLaren Vale richness and style. Maxwell of McLaren Vale red wines in particular are appreciated worldwide for the purity of fruit and complementary oak handling indicative in the signature Lime Cave Cabernet and Ellen Street Shiraz.

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